Winner of the Big Brother Naija reality TV show, Efe Ejeba, still couldn’t believe what has hit him. His joy knew no bound as he held the keys of his brand new SUV at a welcome back ceremony held in Lagos for him and Bisola Aiyeola, first runner-up, on Tuesday.
As he hopped into the air-conditioned car, he grabbed the steering and shook his head in amazement. Fielding questions from select journalists right in the car, Efe, in his characteristic waffy nature, talked about his time in the Big Brother House. Enjoy it.
Congratulations, Efe, how do you feel emerging winner of Big Brother Naija?
I am very happy and blessed. I can’t thank you people enough for your love, votes and prayers. God bless you a million times.
Now, what are your plans?
You will hear from me.
When you were in the House, some of your fans went as far as climbing the mountain to pray for you, how did you react when you heard about it?
Na so I hear o. You know, in Nigeria, we are very passionate about prayer; when we want a particular thing, we pray over it and I’m glad their prayers for me were answered.
Do you think your humility got you the prize?
I was surprised when I came out and people were saying I’m humble. Well, I would say I’m just me. I’m just the normal Efe, the rude Efe, the street boy.
You were very blunt in the House, was that the real you?
That is Efe o, as you see me so.
What would you was your winning strategy?
I didn’t go to the Big Brother House with any strategy. The way I lived in the House, na so I dey live for my house. I speak Pidgin English everyday not only because I’m in the Big Brother Naija House. I am an artiste but I’m not the type that sings on the street or at home, I only do it when I’m in my studio, and there was a time in the House when I said I should bring out that my singing side, all my friends know say if you do me, I clear you. I no dey hide my feelings at all.
How do you plan to spend the N25 million you won?
Well, I will spend it based on logistics (Laughs).
Do you have any plan for Marvis after the BBN House?
All those kisses have ended with the show (Laughter).
Did you have any girl friend before going into the BBN House?
No, I didn’t have a girl friend. Why now? It’s because I’m not really particular about girls. I do my thing the way it comes.
Have you seen your parents since you arrived from South Africa?
No, not yet. I’ve seen only my brother. I will see my parents when we are done with all these.
By taking you to South Africa, Big Brother Naija gave you the opportunity of your first flight ever. What was the experience like?
Omo na so I dey o. Yes o, na my first experience to fly be that o. I just dey shake like yoyo throughout the journey. Na the Lagos own first shake me but the South Africa own worst because there was turbulence. The man wey dey gist with me, na so the thing lift am. As I don see the man, na so I double the belt. I pinned my seat belt down till I got to Johannesburg. Yes, it was when we were ascending and descending that I saw hell (Laughter).
What are you taking away from Big Brother Naija?
I no understand that question o.
What are the lessons you are taking away from the show?
Okay, first is tolerance. Before I went into the House, certain characters were unacceptable to me. But now, I’ve discovered that there are nice people but they still have some bad characters you have to contend with.
Who was the most annoying housemate?
The most annoying housemate na Efe o. Na me kolo pass for that house.
Who was your crush in the house?  
Crush? It was Marvis.
How did you feel about TBoss?
Na TBoss go answer that question.
After Big Brother Naija, what’s next?
It’s music, music all the way. I also look forward to working with Olamide Baddo. He voted for me and promised to support my career. God bless him.
What about I Go Die’s promise of giving you N1 million. Have you called him?
I called I Go Die; you won’t believe that he called me back. He never still believe say I get credit to call him. God bless him too.
some also he should not invest in music with the money
Forget President Buhari, the most pressured man in Nigeria right now is Efe Ejeba. The upcoming rapper who is the winner of the Big Brother Naija reality TV show is everybody’s man.
He arrived into the country on the night of Monday, April 10, 2017, where he was greeted by a horde of fans before being whisked away to a secure location. All over social media, he has become the symbol of trumph for the common man, as Nigerians regard him as the embodiment of the struggle.
The next day he received a cheque of the 25 million Naira prize money, and a key to a brand new KIA Sorento car, and was the star attraction at a press conference, where he answered questions about his time in the house, and many more.
playBig Brother winner Efe gets a new Kia jeep (Pulse)
The former housemate received the prize at a press conference which held on April 11, 2017, at Wheatbaker Hotel, Ikoyi, Lagos, Nigeria. The press conference was attended by the Big Brother Naija runner-up, Bisola. Former housemates including Bally, Soma, Gifty, TTT, Jon, CocoIceand Bassey were also in attendance.
And as the dust settles, Efe will be under the most intense pressure to become more than ‘the guy who won Big Brother’. Everyone expects this to be his starting point in life. He is under immense pressure now to make big decisions and progress or regress. Armed with N25 million and an SUV, he is stepping into a world where everyone would want to collect from him.
But where does he go from here?
Before BBN, Efe was a young hustling upcoming rapper, who has an EP out titled “Lagos.” The project was reviewed by Pulse Nigeria, and you can read it here. It was a poor project, inhibited by the lack of investment. He has N25 million burning in his pocket now, and somewhere someone is whispering to him to chase this music thing.
Efe arrives BBN Press Conference (Pulse)
But that will be unwise. Efe should not channel his newfound wealth into investing in a music career. It would be the mistake of a lifetime. One that he is bound to regret.
The Nigerian music industry is a black hole for cash. It sucks almost everything thrown into it, with very little promise of a return on investment. Industry estimates reveal that to break a new artist, it would cost N20 million of investment. For someone who was marketed as a ‘poor artist’, throwing that cash into such an unstable industry will be detrimental, especially if it fails to yield fruit. The variables are too much.
If Efe decides to do music, he has to seek external investment because he is a juicy prospect. Half the job of making a star in Nigeria is to achieve fame. Millions are spent into marketing an artist to the public, before introducing the art. Efe already has that sorted. He is as famous as they come. Right now, he is the most popular man in Nigeria.
That’s half the job done.
Efe arrives BBN Press Conference (Pulse)
Anyone who invests in Efe’s career will focus on the content. Judging from his existing body of work, the rapper is still rough around the edges, and will need plenty of coaching to get him to up his game. That will cost a lot of money, but not as much as marketing a new artist.
Efe’s N25 million should be funneled to other ventures to help set himself up and his family. If he has plans to continue his music career, he has to attract external investment.
Shoes were the most expensive item Efe bought after winning Big Brother Naija 
– If you’ve ever wondered how Big Brother Naija winner Efe spent his N25million prize money, he has revealed the most expensive item he bought – He explained that shoes were the single most expensive thing he bought – This is as a result of his love for shoes Many have wondered how Efe Ejeba winner of popular reality show Big Brother Naija spent his N25million prize money and he has revealed the most expensive item he bought. Speaking in a recent interview, Efe said the most expensive items he bought are shoes because he is a huge fan of shoes. The rapper also revealed to Soundcity that he doesn’t just buy the shoes one by one instead; he orders them in bulk from his friend. He added that he probably has more shoes than clothes.
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